Friday, July 27, 2007


I have been reading a lot lately, so here is another book review for you! “Blink – The Power of Thinking without Thinking” by Malcolm Gladwell focuses on the first 2 seconds of thinking about a topic. Using research studies and a wide variety of stories and examples, he explains why thinking long and hard about a problem isn’t always the right approach.

While the first half of the book is mainly dedicated to proving his thoughts on the topic, using examples from everyday life, he does address marketing applications of this phenomenon in later chapters. The New Coke debacle, why ice cream comes in round containers, and why customer surveys aren’t always a good indication of product success are just a few of the issues he suggests a solution to.

When I picked up the book for the first time, I didn’t expect it to be such an entertaining read. Gladwell manages to convey his ideas in such a diverse fashion that you can’t wait for the next example he conjures up.

Now go buy this book!

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