A Lesson Learned (hopefully)

I have been researching guidelines for corporate activities in social media for the better part of a week now and noticed that the number one rule on all of them seems to be “be honest with your audience” or “promote transparency”. That’s why reading the story about Whole Foods CEO John Mackey’s anonymous online thrashing of competitor Wild Oats hit me like a brick. I guess there is not much to add to this story, except the distinct hope that other companies learn from cases like this one.