Stanford Branding study

It’s probably safe to assume that by now most of you have read about the Stanford study, which proclaimed the apparent mind-control powers that fast food marketing supposedly holds over young children.
I have only read about the research on several news sites and most of the blogosphere seems to have the same sources as me. From the description of the research methods, a few things sounded a little fishy to me, so I would love to read the actual report.

Does anyone know if this is available anywhere?

Brands Matter!

As a marketing major, I constantly have to take a lot of crap from self-righteous, over-zealous finance or accounting students. The problem is that a lot of times the marketing benefits are intangible (especially to accountants). So imagine how happy I was to stumble upon this study, providing me with some live ammo to fire back. Even though it was published in 2002 (and some of you probably already know it), it is still very much relevant.

By comparing the returns of a portfolio made up of companies with a strong emphasis on branding with the returns of a benchmark portfolio made up of the rest of the U.S. market, the researchers arrived at the conclusion that strong brands consistently outperformed the market. While this has been suspected for a long time, even before this study, the use of financial tools such as Present Value calculations makes it all the more valuable for my purposes.